Strategy for a successful business
Posted by
Bob Gappa on Sat, Dec 03, 2011 @ 02:16 PM
The Strategy Process
Strategic and Operational Thinking and Planning are grounded in the strategy process. Over the past 35 years we have designed and implemented the process, to be explained here, in hundreds of companies. The use of this process has resulted in their being able to establish strategic and operational changes in thinking and execution that have made them more successful in:
- Profit and growth
- Focusing on creating and retaining VERY satisfied and loyal customers,
- Building their brand,
- Improved business and financial planning by the company and the franchisees,
- Acquiring better franchisees,
- Making the operating units more profitable,
- Improved operating systems,
- Improved Training and Development systems and processes,
- Making the field function more productive and profitable,
- Increasing franchisees’ satisfaction and loyalty, and
- Increasing profitability of the parent company and individual franchisees
Why Process Is Important
Process ensures that people are involved. The more involvement people have in the development of the Strategic and Operational Plan, the more commitment they have to it. The more commitment they have, the more conviction and passion they have for its achievement. The more conviction and passion they have for its achievement, the greater the chance they will implement the behavior changes necessary to achieve the results of the plan. The greater the chance of implementing the necessary behaviors required to achieve the plan’s results, the greater will be the success of the plan.
The Strategic Planning Process
What follows is the process we use, with some modifications, with our clients when facilitating a 3-4 day strategic and operational planning meeting. You will be able to use this process in conducting your own strategic planning meeting or in providing guidance to a facilitator you might engage for that purpose.
In conclusion, the benefit and value of planning is it provides forethought rather than hindsight. We always hear the saying, “Hindsight is 20/20”; with Strategic Thinking and Planning, foresight has a greater chance of being 20/20 as well.
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