Another Sold Out Event Featuring Bob Gappa
Posted by
Bob Gappa on Mon, Feb 06, 2012 @ 04:22 PM

At the upcoming International Franchise Association Convention in Orlando, FL (Feb 11-13, 2012), Bob Gappa will be conducting a ICFE Special Session on February 11th. The topic will be “Strategic Thinking and Planning”, covering ten different areas of business that are often pushed to the side. He will help participants discover and define these areas so that they have a clear understanding of what needs to be done and how you can accomplish the results the brand is looking for.
Bob Gappa has worked with over 1,350 companies since the creation of Management 2000 over 30 years ago. His expertise is ever growing and adapted to current/ future trends in business. From Bob’s work with companies as an Expert Witness to his commitment to World Class Branding as a strategy for increased profit and growth. Bob and Management 2000 have exceeded the expectations of our clients since the beginning and that is why Management 2000 has been a leader in the franchise consulting arena. So when you are at the IFA, make sure to make the opportunity to meet Bob Gappa and see how he could help you become the “World Class Brand” you have always wanted to be.
In addition to this Special Session there are many more that have great value to your Brand. Take a look at the IFA’s list of sessions available. Remember to network in order to learn as much as you can from all of the people who have a big influence on the franchise community. I look forward to meeting you at the IFA Convention in Orlando, FL.
An example of Bob’s Expertise:
“Attention Management Teams: What’s Beyond the Recession?” May 2009 Franchising World. By Art Coley, CFE
Bob Gappa’s response to:
What is the right management team and planning for the future? What would you recommend to franchise executives?
Everything is about results. It’s all about results. Every conversation should be about results. The difference in great companies is discipline and being clear on goals and results. If this is not your management style or culture, you are in trouble. Executives have to ask first, “Are we a world class company?” Too often it’s “Let’s franchise this” and then later on questions might start about being a world class company. Whether you franchise or not is irrelevant. Franchise executives have to be asking the same “world class” questions that any other company executive should be asking. The CEO can only seek one result. When Jack Welch was at GE they bought companies that could be No. 1 or No. 2 in that industry within two years or they sold it. That was his one result he was seeking everyday. Others on the team had supporting results they had to go after. Strategic plans are not just about more sales and profits. It has to be focused on the customer. If you have strategic plans, do they include research on your customers? Are you asking your customers what they need and want? Do you know what they really value about your service or product? That’s where planning starts. It’s not in the boardroom with executives guessing. Your customers will tell you what type of planning you need to do. Start there.
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